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Most companies suffer from the same old problem
- they would like more clients but they are just not sure how to
find them. Today more and more companies are using a
variety of marketing tools & strategies to help get themselves
in front of perspective new clients to
promote their products and services.
One marketing vehicle that seems to be growing
rapidly is B2B telephone marketing
services. B2B telephone marketing is using the telephone to talk
to perspective new clients and
identify potential sales opportunities for your products or
services. This can then lead on to
making a sales appointment
with them to discuss things in more detail. B2B, meaning
business to business, in other words companies calling other
companies rather than calling individuals at home. This service
can be carried in house, providing you have the manpower with
the time & expertise to do it, or outsource it to someone who
does.
One company that has become hugely successful in
providing telephone marketing services is Berkshire based
Achieve UK. Achieve UK is a business development agency
providing specialist B2B telephone
marketing services for companies with complex, technical or
high value products & services requiring a more strategic
approach. Their clients include software houses, technology
companies, consultancies, agencies and professional service
companies.
David Watkins, Managing Director of Achieve UK
says the main reason that companies are using this type of
service is that telephone marketing is one of the quickest and
most cost-effective methods of getting a company’s product and
service in front of perspective new clients. Unlike other forms
of marketing, such as advertising, direct mail, exhibitions,
etc, telephone marketing can obtain almost instantaneous
results. Comparing it to direct mail for example, it can
generate up to five times more sales than a direct mail shot.
There are a lot of companies out there with quality products and
services to offer, but they just don’t have the time and
expertise to approach potential new clients using the telephone.
It is the dreaded picking up the phone, cold call that they most
fear. Once they are in front of potential new clients they are
fine, but its how they get there in the first place, the initial
door opening which tends to be the problem.
Using the services of a telephone marketing
company to open that all important first door to new business
can be a highly effective and profitable solution, leading to
millions of pounds worth of potential new sales opportunities.
Like any service industry, there is no shortage
of telephone marketing companies out there to choose from. The
key to a successful partnership says Watkins is to find a
telephone marketing partner that will fit with the culture of
your business as well as have a good understanding of your
products / services and marketplace.
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